Topic
Short-form video
The mechanics of TikTok, Reels and Shorts: hooks, retention, creative testing, and what the distribution systems reward when they decide who sees a video.
6posts on this topic.
Posts on Short-form video
Playbook
A 30-day posting plan for a brand starting from zero
A month of short-form posting planned in one sitting: what to make each week, when to publish on TikTok, Reels and Shorts, and what to read at the end of week four.
5 minute read
Playbook
Turning a product page into a month of reels
How a store turns one product page into a steady run of short-form video: the formats that sell, where the scripts come from, and the loop that finds a winning ad.
5 minute read
Explainer
AI UGC or a filmed creator: which one do you actually need?
Where a filmed creator still beats generated video, where generation wins on speed and volume, and how to decide between the two for a short-form campaign without guessing.
5 minute read
Playbook
How to write hooks that keep people past three seconds
Short-form video is won or lost in the first three seconds. What a hook actually is, six shapes that keep working, and how to test them with retention instead of taste.
6 minute read
Playbook
How often should you post short-form video?
Three to five times a week is the honest starting point on TikTok, Reels and Shorts. Why the platforms need volume before they work, and how to hold a cadence without burning out.
5 minute read
Explainer
What is AI UGC, and why does it work?
AI UGC is creator-style video that was generated rather than filmed. What the format is, why short-form audiences respond to it, and the labelling rules on TikTok and Instagram as of 2026.
6 minute read
Other topics
What PikoReels actually does
The parts of the product that turn the ideas in this article into a repeatable workflow.
Ten free videos, no watermark
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