Topic
Posting strategy
How often to post, why volume comes before polish on short-form platforms, and how to hold a publishing cadence that survives a bad week.
3posts on this topic.
Posts on Posting strategy
Playbook
A 30-day posting plan for a brand starting from zero
A month of short-form posting planned in one sitting: what to make each week, when to publish on TikTok, Reels and Shorts, and what to read at the end of week four.
5 minute read
Playbook
How to write hooks that keep people past three seconds
Short-form video is won or lost in the first three seconds. What a hook actually is, six shapes that keep working, and how to test them with retention instead of taste.
6 minute read
Playbook
How often should you post short-form video?
Three to five times a week is the honest starting point on TikTok, Reels and Shorts. Why the platforms need volume before they work, and how to hold a cadence without burning out.
5 minute read
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